WagFloaty Privacy Policy
Last updated: July 15, 2026
This Privacy Policy explains how WagFloaty (“WagFloaty,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you visit, use, or make a purchase from wagfloaty.com (the “Site”), communicate with us, subscribe to marketing, or otherwise interact with our services.
By using the Site, you acknowledge the practices described in this Privacy Policy.
For questions or requests concerning your personal information, contact us at:
Email: wagfloaty@gmail.com
1. Personal Information We Collect
Depending on how you interact with WagFloaty, we may collect the following categories of personal information.
Information You Provide Directly
This may include:
- full name
- billing address
- shipping address
- email address
- telephone number
- order number
- products, sizes, colors, and quantities ordered
- account or login information, if customer accounts are enabled
- messages sent through our contact forms or customer-support channels
- product reviews, photographs, videos, or other content you submit
- marketing preferences
- refund, return, delivery, or customer-service information
Payment Information
Payments are processed by Shopify and applicable third-party payment providers.
We generally do not directly store complete payment-card numbers. Payment providers may process:
- payment-card details
- billing details
- transaction identifiers
- payment authorization results
- fraud-prevention information
Their handling of personal information is governed by their own privacy policies and legal obligations.
Information Collected Automatically
When you browse the Site, certain information may be collected automatically, including:
- IP address
- browser type
- device type
- operating system
- general location derived from IP address
- pages viewed
- links and buttons clicked
- referring website or social-media platform
- time and duration of visits
- cart and checkout activity
- cookie and similar-technology identifiers
- advertising and analytics interactions
We may collect this information through Shopify, cookies, pixels, analytics technologies, server logs, and similar tools.
2. How We Use Personal Information
We may use personal information to:
- process and fulfill orders
- confirm payments
- arrange shipping and delivery
- send order and tracking updates
- provide customer support
- process returns, refunds, and claims
- detect and prevent fraud, abuse, and security incidents
- maintain and improve the Site
- understand how visitors use the Site
- improve products, advertising, content, and customer experience
- personalize communications and product recommendations
- measure the performance of Instagram or Meta content and advertising
- send marketing emails where permitted
- comply with legal, tax, accounting, and regulatory obligations
- enforce our Terms of Service and store policies
- establish, exercise, or defend legal claims
3. Legal Bases for Processing
Where laws such as the GDPR or UK GDPR apply, we process personal information under one or more of the following legal bases:
Performance of a Contract
We process information when necessary to:
- accept and fulfill an order
- process payment
- ship products
- provide order support
- handle returns or refunds
Legitimate Interests
We may process information for legitimate business interests, including:
- fraud prevention
- website security
- customer-service improvement
- analytics
- business administration
- improving our products and marketing
We consider whether these interests are overridden by your privacy rights.
Consent
We may rely on consent for:
- optional marketing emails
- non-essential cookies
- certain advertising or analytics technologies
- other processing where consent is legally required
You may withdraw consent at any time, without affecting processing that occurred before withdrawal.
Legal Obligation
We may process and retain information when required for:
- tax records
- accounting
- consumer-protection obligations
- regulatory requests
- fraud investigations
- court orders or lawful government requests
4. Orders and Customer Service
When you place an order, we use your information to:
- verify and process the transaction
- prepare and fulfill the order
- communicate about delivery
- provide tracking
- handle customer-service inquiries
- process eligible refunds or replacements
- maintain transaction and accounting records
Without certain required information, we may be unable to accept or fulfill your order.
5. Marketing Communications
If you subscribe to marketing or otherwise provide valid permission, we may send you:
- product announcements
- special offers
- abandoned-cart reminders
- product-use guidance
- water-safety content
- customer surveys
- brand updates
You may unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting:
Unsubscribing from marketing will not stop essential transactional messages such as order confirmations, shipping notices, or refund communications.
6. Cookies and Similar Technologies
We and our service providers may use:
- cookies
- pixels
- tags
- local storage
- software-development tools
- similar tracking technologies
These technologies may be used to:
- operate the Site
- remember cart contents and preferences
- enable checkout
- maintain security
- measure website performance
- understand visitor behavior
- assess marketing effectiveness
- personalize advertising where permitted
Shopify provides customer-privacy controls that can include a cookie banner, privacy-policy settings, and a data-sharing opt-out page for applicable regions.
Where legally required, non-essential cookies and tracking technologies will be used only after obtaining consent.
7. Instagram and Meta Analytics
We may use Instagram, Meta, or related business and analytics tools to understand:
- how users interact with our content
- whether visitors arrive from Instagram
- campaign and content performance
- general audience and engagement information
- conversions or purchasing activity, where configured
Meta may independently collect or process information through its platforms, cookies, business tools, and related technologies. Meta explains that its technologies may be used to personalize services and advertising and to measure interactions on and off Meta products.
Your use of Instagram and other Meta services is also subject to Meta’s own privacy terms and settings.
8. How We Share Personal Information
We may disclose personal information to service providers that assist us with operating the store, including:
- Shopify
- payment processors
- banks and payment networks
- fulfillment partners
- warehouses
- shipping carriers
- order-tracking providers
- email and marketing providers
- website-hosting and technology providers
- analytics providers
- fraud-prevention and security providers
- customer-support tools
- accountants, legal advisers, or other professional advisers
These providers may process information only as needed to perform services for us or as otherwise permitted by law.
We may also disclose information:
- to comply with applicable law
- in response to a valid legal request
- to investigate fraud or security incidents
- to protect our rights, customers, property, or safety
- in connection with a sale, transfer, restructuring, or acquisition of the business
9. Shopify
Our store is hosted and operated through Shopify.
Shopify processes personal information to provide ecommerce, checkout, security, payment, analytics, and related services. Depending on your location and our settings, Shopify may also process information for enhanced services and network-level features.
Shopify provides automated privacy settings and controls intended to help merchants manage privacy obligations across different regions.
10. International Data Transfers
Your personal information may be processed in countries other than the country where you live.
This may occur because Shopify, payment processors, carriers, analytics providers, email providers, and other service providers operate internationally.
Where required by applicable law, we or our service providers use recognized safeguards for international transfers, which may include:
- adequacy decisions
- standard contractual clauses
- contractual data-protection obligations
- other legally approved transfer mechanisms
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- whether you have an active order or account
- tax and accounting requirements
- payment and fraud-prevention obligations
- customer-service history
- disputes or legal claims
- marketing consent
- applicable legal requirements
Order and transaction records may be retained for several years where necessary for legal, tax, accounting, or fraud-prevention purposes.
Marketing information is retained until you unsubscribe, withdraw consent, or the information is no longer reasonably needed.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.
However, no internet transmission or storage system can be guaranteed to be completely secure.
You are responsible for protecting any account credentials and for contacting us promptly if you suspect unauthorized access to your information.
13. Your Privacy Rights
Depending on where you live, you may have rights to:
- request access to personal information
- request correction of inaccurate information
- request deletion
- restrict certain processing
- object to processing
- withdraw consent
- receive certain information in a portable format
- opt out of certain targeted advertising, sale, or sharing
- lodge a complaint with a supervisory authority
- appeal certain decisions concerning a privacy request
EU and UK privacy rules require businesses to explain purposes, legal bases, retention, recipients, international transfers, and the rights available to individuals.
To submit a request, email:
Include enough information for us to understand and verify the request. We may ask for reasonable identity verification before disclosing or deleting information.
We will respond within the period required by applicable law.
14. European Economic Area and United Kingdom
If you are located in the EEA or UK, you may have rights under the GDPR or UK GDPR.
You may also complain to the data-protection authority in your country of residence, place of work, or location of an alleged violation.
UK residents may have the right to complain to the Information Commissioner’s Office. ICO guidance states that privacy notices should explain the identity and contact details of the controller, processing purposes, legal bases, recipients, and individual rights.
15. United States Privacy Rights
Residents of certain US states may have additional rights concerning:
- access
- correction
- deletion
- data portability
- targeted advertising
- sale or sharing of personal information
- profiling
- non-discrimination for exercising privacy rights
Where required, we will provide an appropriate opt-out mechanism.
Certain US state laws require customers to be able to opt out of the sale or sharing of personal information used for targeted advertising. Shopify provides tools that can support these opt-outs.
We do not knowingly sell personal information for money. However, some advertising or analytics activity may legally be treated as “sharing,” “sale,” or targeted advertising in certain jurisdictions.
16. Children’s Privacy
The Site is not intended for children who are not legally able to make online purchases.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has submitted personal information improperly, contact us so we can review and, where appropriate, delete it.
17. User Content and Reviews
When you submit a review, photograph, video, testimonial, or social-media content, we may process:
- your displayed name
- review text
- rating
- uploaded media
- product and order information
- verification information, where applicable
Content you choose to publish may become publicly visible.
Do not submit personal information about another person without permission.
18. Third-Party Websites
The Site may contain links to third-party websites or services.
We are not responsible for their privacy, security, content, or practices.
Review their privacy policies before submitting information to them.
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect:
- changes in our practices
- new services or technologies
- legal or regulatory requirements
- changes to Shopify or third-party providers
The updated version will be posted on this page with a revised “Last updated” date.
20. Contact Us
For privacy questions, requests, or complaints, contact:
WagFloaty Privacy Support
Email: wagfloaty@gmail.com
Website: wagfloaty.com